PRIVACY POLICY

1. Management of Personal Data

The Customer is informed of the regulations governing marketing communications, the Law of June 21, 2014, on Confidence in the Digital Economy, the Data Protection Act of August 6, 2004, and the General Data Protection Regulation (GDPR: No. 2016-679).

1.1 Data Controller

The website brasserie-des-arts.com is published by THE HORDE, a simplified joint-stock company (SAS) with a capital of €475,000, registered with the Paris Trade and Companies Register under number 922 136 544 (Paris Commercial Register No. 922 136 544, registered on December 12, 2022), with its principal place of business located at 27 Catherine de la Rochefoucauld Street, 75009 Paris.

Intra-Community VAT Number: FR05 922 136 544.

https://www.brasserie-des-arts.com/ is represented by Jérémy Quelin, his legal representative.

The Brasserie des Arts is operated by LA HORDE SAS at 28 rue Saint-André-des-Arts, 75006 Paris (secondary location).

Contact: commercial@brasserie-des-arts.com · Phone: +33 1 81 70 45 70 · Mailing Address: 28 rue Saint-André-des-Arts, 75006 Paris

As the data controller, LA HORDE is committed to complying with applicable legal provisions, providing its prospects and customers with comprehensive information about the processing of their personal data, and maintaining an accurate record of data processing activities.

1.2 Data Collected

We collect the following data when you visit or interact with our website:

  • Browsing data: anonymized IP address, browser type, pages visited, duration of visit. Collected via Google Analytics 4 and Google Ads only after you have given your consent.
  • Reservation Information: If you make a reservation through the embedded ZenChef widget, ZenChef collects your last name, first name, email address, phone number, date, and number of guests. See the ZenChef Privacy Policy.
  • Contact information: If you contact us by email, phone, or through the form on our website, we will retain your message for as long as necessary to process it.
  • Advertising data: Visits from Google Ads campaigns are identified through URL parameters provided by Google. Meta (Facebook Pixel) remarketing cookies are used to measure the reach of our ads.

1.3 Purposes of Data Processing

Your data is used to:

  • Measuring website traffic and improving its content (anonymous statistical analysis)
  • Manage Your Reservations (via ZenChef)
  • Measuring the effectiveness of our Google Ads and Meta Ads campaigns (with your consent)
  • Responding to your inquiries via email, phone, or online form
  • Comply with our legal obligations (retention of accounting records, etc.)

2. Legal Basis

The processing of your data is based on:

  • Your consent to analytical cookies (Google Analytics) and advertising cookies (Google Ads, Meta Pixel). You can withdraw your consent at any time via the cookie banner at the bottom of the page.
  • Performance of a contract for reservations (your reservation itself constitutes the contract).
  • The legitimate interest in ensuring the technical security of the site and preventing fraud.

3. Shelf Life

  • Browsing data (Google Analytics): Up to 14 months, followed by anonymization
  • Advertising data (Google Ads, Meta Pixel): Up to 13 months
  • Reservation data: 3 years after your last visit
  • Email correspondence: 3 years since the last contact

4. Your Rights

In accordance with the General Data Protection Regulation (GDPR) and the French Data Protection Act, you have the following rights:

  • Right of Access: Find Out What Information We Have About You
  • Right to Rectification: Correcting Inaccurate Data
  • Right to erasure (“right to be forgotten”): Requesting the deletion of your data
  • Right to Restriction of Processing
  • Right to Object to Processing
  • Right to Data Portability

To exercise your rights, please contact us at commercial@brasserie-des-arts.com or by mail to 27 rue Catherine de la Rochefoucauld, 75009 Paris.

You can also file a complaint with the CNIL (https://www.cnil.fr).

5. Cookies

Our website uses the following cookies:

  • Strictly necessary Squarespace cookies — website functionality (navigation, shopping cart, booking). Duration: session. Consent not required (exempt under CNIL regulations).
  • Google Analytics (_ga, _ga_*) — Anonymous audience tracking. Duration: 14 months. Consent required.
  • Google Ads (_gcl_*) — Advertising conversion tracking. Duration: 90 days. Consent required.
  • Meta Pixel (_fbp, _fbc) — Facebook/Instagram remarketing. Duration: 90 days. Consent required.
  • ZenChef Cookies — reservation management. Duration: variable (see ZenChef). Consent required.
  • reCAPTCHA Enterprise — anti-spam security. Duration: variable (see Google). Consent not required (exempted by the CNIL — for security purposes).

You can adjust your preferences at any time using the cookie management banner located at the bottom left of the website.

6. Transfers Outside the EU

Google Analytics, Google Ads, Meta Pixel, and reCAPTCHA Enterprise may transfer data to the United States. These transfers are governed by the European Commission’s Standard Contractual Clauses and the EU-U.S. Data Privacy Framework. IP anonymization is enabled by default on our website.

7. Safety

We implement reasonable technical and organizational measures to protect your data from loss, unauthorized access, and disclosure. The website is hosted by Squarespace Ireland Limited, Le Pole, Ground Floor, Ship Street Great, Dublin 8, D08 EOEE, Ireland, which adheres to European security standards.

8. Changes

This privacy policy may be amended at any time to reflect legal or technical changes. The date of the last update is indicated at the top of this page. In the event of a substantial change, we will notify you via a notice on the homepage for 30 days.

9. Contact

If you have any questions regarding this privacy policy or your personal data: